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Pulpex’s patented pulp packaging provides a promising solution to radically reduce the use of plastic and will help Unilever achieve its commitments to a waste-free world. The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, shampoo and conditioners, which contain surfactants, fragrances and other active ingredients.Ĭreating recyclable, paper-based packaging without additional plastic layers is a huge challenge.

Unilever has been able to use the technology to package liquid products in first-of-its-kind paper-based bottles, made of sustainably sourced pulp and designed to be recycled in the paper waste stream. My favorite is yuzu, a unique scent that doesn’t get enough love.This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members. Soak also comes in single-use packages that are great to have when traveling, and a wide variety of scents, including fig and pineapple (there’s a scentless option, too). To use Soak, you fill a sink or bucket with warm water and mix in a teaspoon of detergent, gently agitate your garment with up and down motions, lightly roll it in a towel to remove excess water, and lay it flat to dry. Enzymes are a key element in stain removal, but because they aren’t particularly “smart,” they’ll try to break down anything they can, including protein fibers - so I avoid using enzymatic detergents on any fabric containing those fibers.) (Most laundry detergents, including all of the ones listed above, contain enzymes, which work by breaking down large molecules into smaller ones. It also doesn’t contain enzymes, which makes it ideal for cleaning tricky fibers that contain natural proteins, like wool, silk, and cashmere. What’s special about Soak is that you don’t need to rinse a garment after washing it, which saves both time and water. It’s also my recommended detergent for caring for knitwear at home. Soak is a versatile yet mild detergent that is wonderful for hand-washing delicates, sweaters, and anything else that might be damaged by the agitation of a washing machine. The best overall laundry detergents, hands down In my experience, they often perform even better than liquid detergent, because they’re generally more concentrated and their compartmentalized design keeps different cleaning components like enzymes, optical brighteners, and surfactants separate right up until they’re used.)

(And while I’ve focused on liquid laundry detergents here, note that it’s totally fine to buy any of the recommendations below in “pod” form, when available. Here, then, are the laundry detergents I’ve come to use most for keeping my and my clients’ clothing in tip-top shape. But stain removal is just one element of doing laundry - it’s also important to take the ingredients, price, and convenience of your detergent into account. After every swatch has been washed and dried, I use the spectrometer to quantify any remaining stains and compare the results.īased on this extensive testing, I’ve created a definitive ranking of laundry detergents based on how well they’ll clean your clothes. Finally, I wash the swatches in a normal cold-water cycle with the same control load of laundry, changing only the detergent. Then I let them sit for 24 hours, because the longer a stain marinates, the more difficult it will be to get out. My usual process is to stain identical white cotton swatches with notoriously hard-to-clean substances like tomato sauce, lipstick, foundation, grass, and chili oil. With the help of my trusty spectrometer, a device that measures color, I’ve tested more than 60 popular laundry detergents to assess how well they handle common stains. As part of our day-to-day operations, I present all things related to laundry, textile care, and stain removal on TikTok and Instagram, where I share industry secrets, laundry-care tips, and my favorite products the years, I’ve tried countless laundry detergents - and even gone so far as to submit many of the most well-known brands to rigorous testing.

Four years later, I am a fourth-generation dry cleaner and a big laundry nerd. Right out of school I went to work as a construction consultant focusing on high-end build-outs that’s when my dad, the managing director of luxury dry cleaner Jeeves NY, noticed that our clientele was similar and asked if I’d be interested in joining the family business. Photo-Illustration: The Strategist Photos: RetailersĪs a mechanical-engineering major, I never expected to become a laundry expert.